Size Matters — But So Does Purpose When choosing pop-up cards for your store, size isn’t just a design choice — it affects pricing, display, and how customers interact with the product. Both mini and standard-sized cards have their advantages. Here’s how to choose what fits best. Mini Pop-Up Cards Compact and charming, mini cards are often around 10×10 cm or smaller. Pros: – Lower price point, easy for impulse buys – Ideal for travel, souvenirs, or gift add-ons – Take up less shelf space Cons: – Limited space for messaging – Less dramatic 3D effect compared to larger formats Best for: souvenir shops, airport stores, pop-up stalls, or when you want volume at low cost. Standard Size Pop-Up Cards These are classic 12×18 cm or A6 formats, with full-scale 3D impact. Pros: – More space for writing and design details – Higher perceived value – Suitable for gifting, special occasions, and corporate use Cons: – Higher production and shipping costs – Needs more display space in-store Best for: bookstores, boutique gift shops, corporate clients, and retailers focused on premium gifting. At Viet-Craft, we offer both mini and standard options for wholesale buyers. You can even mix sizes in a collection to appeal to a wider customer base. Whatever the format, every card is handmade with care — and sized to make an impression.
Deliver Quality — Across Borders Pop-up cards are delicate, dimensional, and handmade — which means international shipping requires care and planning. Whether you're a retailer ordering in bulk or a distributor reselling abroad, getting your cards from factory to shelf safely is essential. 1. Choose the Right Packaging Use snug-fitting boxes with protective layers between stacks of cards. Avoid air gaps to prevent movement in transit. For large shipments, double-wall cartons add extra protection. 2. Protect the Pop-Up Structure Each card should be folded flat and wrapped, either in eco-friendly sleeves or with kraft interleaves. Reinforce edges and corners if cards include intricate 3D elements. 3. Mind the Climate Shipping from Vietnam to colder or more humid regions? Use moisture-resistant materials and avoid storing boxes in damp environments. Paper can warp if exposed to humidity. 4. Optimize Carton Size for Freight Work with your supplier to design boxes that match your freight method — sea or air. Efficient sizing saves cost and reduces your carbon footprint. 5. Include Documentation Always ask for proper export paperwork: invoice, packing list, certificate of origin, and HS code for customs. This helps avoid border delays and unnecessary fees. 6. Test Small Before Scaling Up If it's your first time importing pop-up cards from Vietnam, start with a smaller batch to test delivery times and product condition before scaling wholesale orders. At Viet-Craft, we handle global shipments to the US, Europe, Australia, and beyond. Our team carefully packs every order to protect your handmade cards and ensure they arrive ready to sell — no damage, no delay.
Human Touch in a Digital World We live in a world of algorithms, speed, and automation. From chatbots to factory robots, technology is everywhere — including in how products are made. But even as machines take over more tasks, the value of handmade craftsmanship is rising, not fading. 1. Authenticity Over Mass Production Machine-made items may be fast, but they often feel generic. A handmade pop-up card, carefully folded and assembled by a real person, carries a level of warmth and uniqueness that no AI can replicate. 2. Story Behind the Product People don’t just want things — they want meaning. Artisan-made goods connect the buyer to the maker. When a customer buys a Viet-Craft card, they support a real community of skilled paper artists in Vietnam. 3. Slowing Down in a Fast World The slow craft movement is a quiet rebellion against the disposable mindset. Handmade products encourage mindfulness — both in how they’re made and how they’re given. 4. Imperfection is Beauty Tiny variations in a fold or finish remind us there’s a human behind the work. That subtle imperfection is not a flaw — it’s proof of care, time, and touch. 5. Emotional Value Matters In gift-giving, emotion is everything. A card created by hand, with layers of design and detail, carries more impact than a digital file printed in bulk. It’s not just a message — it’s a moment. At Viet-Craft, we believe in preserving the beauty of traditional paper art in the digital age. Each of our handmade pop-up cards is a quiet celebration of human creativity — and a lasting reminder that machines can replicate, but never replace, the heart.
Turn Tradition into a Take-Home Treasure Souvenirs are more than just things — they’re memories in physical form. For travelers seeking meaningful keepsakes, handmade pop-up cards offer a unique and lightweight gift option that captures the soul of a destination. 1. Celebrate Local Landmarks Designs featuring temples, bridges, historical buildings, or city skylines allow visitors to bring home a piece of the place they explored. For example, pop-up cards of the Temple of Literature or Ha Long Bay are popular among tourists in Vietnam. 2. Highlight Traditional Culture Include pop-up cards that reflect local festivals, costumes, folklore, or crafts. Cards showing lion dances, traditional instruments, or local markets offer cultural depth that mass souvenirs often lack. 3. Keep It Lightweight and Flat-Packable Pop-up cards fold flat and weigh very little — ideal for travelers with limited luggage space. They're perfect impulse buys near checkout counters or in hotel gift shops. 4. Offer Customizable Designs For museums, tourist shops, or event organizers, custom pop-up souvenirs can be designed to match your location or theme. Add your logo, message, or branding to the card or packaging. 5. Emphasize Handmade Value Tourists love knowing their gift is handmade, not factory-mass produced. Promote your cards as artisan-made souvenirs from Vietnam, crafted with care and cultural pride. At Viet-Craft, we specialize in destination-themed pop-up cards that make ideal gifts for visitors. Whether you’re in hospitality, retail, or tourism, our designs help turn moments into memories — and make your store stand out.
Make a Great First Impression — Sustainably In today’s retail landscape, packaging speaks as loudly as the product itself. For pop-up cards, which are often purchased as gifts, eco-friendly packaging can enhance both brand value and customer loyalty. 1. Skip the Plastic Sleeves Instead of traditional plastic wraps, consider biodegradable clear sleeves or kraft paper bands. These reduce waste while still protecting the card during display or transit. 2. Use Recyclable Envelopes Pair your cards with envelopes made from recycled or FSC-certified paper. Neutral tones or natural textures appeal to eco-conscious shoppers and give the card a premium feel. 3. Label the Sustainability Don’t let your efforts go unnoticed. Add a small label or stamp: “Plastic-Free,” “100% Recycled,” or “Eco-Packaging Inside.” This builds trust and helps buyers make mindful choices. 4. Ship Smart If you sell online or export wholesale greeting cards, avoid oversized packaging. Use snug-fit boxes and paper fillers instead of plastic bubbles. Compact packaging cuts carbon emissions and lowers shipping costs. 5. Align with Brand Values Eco-packaging isn’t just a trend — it’s part of your brand image. Customers are more likely to support a pop-up card brand that aligns with sustainability, craftsmanship, and care. At Viet-Craft, we offer plastic-free, recyclable packaging options for our handmade 3D cards. Whether you're a gift shop, bookstore, or online retailer, we help you reduce your environmental footprint — without compromising on presentation.
Match the Message to the Market Pop-up cards are not one-size-fits-all. Each design speaks to a different emotion, moment, or personality. For retailers, choosing the right themes for your audience can make all the difference in sales and customer satisfaction. 1. For Young Adults Think bold colors, playful themes, and trendy icons. Birthday cakes, balloons, animals, and pop culture references work well. These cards are ideal for gift shops, bookstores, and lifestyle boutiques. 2. For Couples and Romantic Buyers Choose elegant, heartfelt designs like roses, heart shapes, and love messages. Valentine’s Day cards, anniversary pop-ups, and wedding congratulations sell especially well before romantic holidays. 3. For Corporate Clients Keep it clean and classy. Cards that say “Thank You,” “Congratulations,” or showcase minimalistic designs appeal to professional buyers. Custom pop-up cards with logos are perfect for corporate gifting and branding. 4. For Tourists and Souvenir Shoppers Offer designs featuring landmarks, traditional symbols, or cultural icons. Local architecture, flowers, and folklore themes perform well in travel shops and airport kiosks. 5. For Holiday Shoppers Always stock seasonal favorites: Christmas trees, Santa scenes, snowflakes, and Lunar New Year symbols. These are top-sellers in Q4 for both small gift shops and large card retailers. 6. For Kids and Families Bright, cheerful cards with animals, fairy tales, or interactive elements catch children’s attention. These make great birthday cards or school-related gifts. 7. For Eco-Conscious Customers Promote your handmade, laser-cut cards made from recyclable paper. Highlight sustainability and fair production. More and more shoppers care about ethical sourcing. Tailoring your pop-up card selection to your target customers helps improve conversion, increase basket size, and build long-term loyalty. At Viet-Craft, we offer custom 3D card designs and wholesale options to match every audience.
Where Every Fold Begins with a Human Touch At Viet-Craft, each pop-up card starts long before it reaches a shop shelf or gift box. It begins in a quiet studio in Hanoi, where skilled hands and creative minds work side by side to turn paper into something unforgettable. 8:00 AM – Sketches and Concepts The day begins with pencils and paper. Designers brainstorm new themes — from seasonal flowers to custom client ideas. Sketches are reviewed, revised, and refined until they’re ready for the next step. 10:00 AM – Laser Cutting in Progress Once designs are approved, digital files are sent to the laser room. Sheets of premium cardstock are carefully cut with precision. It smells faintly of warm paper. Each piece is numbered, sorted, and ready for assembly. 1:00 PM – Assembly by Hand In the afternoon, the artisans get to work. No machines here — just glue, tweezers, and steady fingers. Pop-up layers are folded, inserted, and tested. Each card goes through multiple checkpoints to ensure movement is smooth and clean. 3:00 PM – Quality Control Finished cards are inspected under bright lights. Edges are checked. Folding is tested. Packaging is prepared with care. Any flawed card is set aside and reworked or recycled. 5:00 PM – Orders Packed for Export Boxes are sealed, labeled, and stacked — heading to Europe, Australia, the U.S., and beyond. What started as a sketch in Hanoi is now a keepsake across the globe. Every day at Viet-Craft blends design, discipline, and heart. It's not mass production — it’s meaningful creation. That’s what makes each card truly one of a kind.
Where Creativity Meets Precision Pop-up cards may seem magical when they unfold, but behind every movement is careful paper engineering. This is the hidden craft that brings each design to life — turning a flat sheet into a 3D sculpture. 1. Structure Comes First Before adding artwork or decoration, the pop-up mechanism must work. Paper engineers begin by mapping folds, tabs, and angles to ensure that each part opens smoothly and closes flat. 2. Every Millimeter Matters Even a slight shift in alignment can affect how a card functions. That’s why laser cutting is essential for precision. At Viet-Craft, we create prototypes to test balance, symmetry, and motion before production. 3. Layering Creates Depth 3D effects are built using layers — front, middle, and back. When engineered well, the design feels dimensional, almost theatrical. Flowers bloom. Buildings rise. Characters pop forward from the scene. 4. Mechanics Add Magic From spinning wheels to floating elements, interactive features like pull-tabs and rotating parts make cards more playful. These advanced mechanics require careful planning and strong materials. 5. Beauty Meets Function Paper engineering isn’t just technical — it’s artistic. A successful pop-up card surprises and delights while staying functional. The best designs balance movement, message, and emotion. At Viet-Craft, we believe in honoring this delicate balance. Our team of designers and artisans work together to bring not just beauty, but clever construction into every card we make.
When it comes to selling pop-up cards, presentation is everything. Because these cards are visually dynamic, a clever display can catch the eye, spark curiosity, and drive more sales. 1. Use Vertical Space Don’t let your cards lie flat. Use tiered shelves, acrylic risers, or wall-mounted grids to show the pop-up element clearly. Cards that stand up naturally invite interaction. 2. Keep Samples Open Set a few cards in their open position so customers can see the full 3D scene. Label them “Display Only” to prevent damage. 3. Group by Theme or Occasion Sort your cards into sections: birthdays, weddings, holidays, corporate gifts. Clear categories help buyers find what they’re looking for quickly. 4. Add Lighting Good lighting enhances details and color. A soft spotlight or under-shelf LED can draw attention to featured designs. 5. Tell the Handmade Story Customers love to know where products come from. Include a small sign or tag: “Handmade in Vietnam” or “Laser-cut & hand-assembled by artisans.” This adds emotional value. 6. Keep It Tidy Too many cards crowded together will overwhelm. Rotate designs seasonally and maintain a clean, uncluttered look. 7. Highlight Bestsellers Use a small “Bestseller” sign next to your most popular designs. Social proof works — people tend to gravitate toward what's already loved. A well-planned display turns your pop-up cards from quiet shelf items into conversation starters. Let the artistry speak for itself — just give it the right stage.
